Hyperthinker Blog

The corporate perspective: J&J on emarketing

Posted by Philip Weiss | 21 October 2007 | eMarketing | Tags:

A great inisght on how a large corporate is facing the challenges of the internet. Speaking at the Google event Zeitgeist 07 (great minds think alike), you can see how Kim Kadlec from J&J describes her take on changes they are facing.

[youtube]rE1z8zqWlHo[/youtube]

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